In 2008 an historic flood consumed most of the UI Campus. Eight years later the campus community would celebrate the completion of three major new buildings to replace what was destroyed: Hancher Auditorium; Voxman Music Building; and the Visual Arts Building. This campaign promoted the dedications, open houses, and other opening events.
A newspaper campaign (pictured at right), web advertisements, and electronic downloads for campus community members were among the tools used to promote the event duly named “Inspire.”
Hancher Auditorium Screensavers
Visual Arts Building Screensavers
Above are a few of the digital ads that were deployed during the various openings. Ad linked back to the UI Inspire Microsite.