A farm-to-table style restaurant needed a logo. This client had definitive ideas and a story behind the logo. A real weather vane had been a special gift from the owner’s grandfather to his grandmother. It still stands proudly atop the family home and is perfect for the restaurant concept.
A cast iron skillet makes the rooster’s body, a salute to a farm style of cooking, and the beer represents the craftier side of their palette.
For versatility, this logo package needed versions of the logo. It is necessary for the many mediums of marketing today. Different logos are suited for different devices and output methods.
A custom channel lettered signage was created of the logo and below is an option for a wooden nickel to help promote their opening.
The logo package also includes a style guide for reference and brand consistency.
Below is an optional color version and the mockup for the wooden nickel.
