The concept behind this annual report was the impact of Unversity of Iowa Health Care on Iowa and the entire world.
The cover was embossed with a multi-level image of the world, and dimensional letters. A clear foil was used on the world embossing, and a pearlized foil was used for the letters. The result is an impressive tactile cover that exudes confidence and status which is appropriate for a genuine world-class institution.
Below are a few spreads of the interior pages.
