About

Visual Thinker. Creative Problem Solver. Strategist.

Graphic design is more than meets the eye. It is a discipline that combines creativity, strategy, problem-solving, artistry, and technology. I have honed my graphic design expertise as an art director for the University of Iowa Health Care for 15 years and before that as a graphic designer for ad agencies and design shops.

Some of the products I produce are:

• Multi-channel marketing campaigns
• Corporate annual reports
• Comprehensive logo design services including
  • branding guidelines
  • branded templates
  • website assets
  • logo & branding updates
• Websites
• Brochures and printed collateral
• Whitepapers, periodicals, and publications
• Social ads, memes, and assets
• Digital and traditional billboards
• Environmental Graphics
• Event Displays
• Signage

Every project begins with one fundamental question:

“How do the visual elements combine to capture and convey the essence of your brand and its message?”

We will work together in a process of discovery to answer this question.

When you work with me, you get a partner–not just a skilled pair of hands: (though you do get that.)

• A strategic thinker who will look at the big picture and understand how a project aligns with your brand.
• A marketing partner who will work on your goals as if they were my own.
• A savvy designer who easily transitions between print and digital formats while keeping a cohesive look among all assets.

I’ll treat your business better than I treat my own!

• People-Centered: Being around people energizes me. I enjoy earnest conversation and collaboration. I want to make a positive difference the work and lives of others.
• Serve & Help: I want to bring value to others in everything I do. I want to help; to help a company solve a pressing challenge, or help entrepreneurs take advantage of marketing opportunities and brand-building activities.
• Practical & Creative:  I want companies to be better for having known me. I strive for creativity in my work that reflects the client.  Practicality is key, with me, form always follows function and my preferences are second to yours.
• Teach: There’s nothing better than to see that flash of excitement in someone’s eyes when they “get it!” I enjoy a quest for knowledge, sharing, and the exchange of ideas. I especially enjoy sharing my career expertise through teaching and mentoring. I can help you sharpen your skills, or streamline your workflow with practical guidance in the applications and tools design department use every day.

I produce a range of brand assets, including logos, electronic assets, marketing campaigns, corporate annual reports, and tradeshow materials. I collaborate with in-house marketing departments as well as small business owners.

No matter the size of your company, I will manage your project with diligence, respect, and efficiency.

In addition to teaching graphic design at the local community college, I also do presentations and speaking engagements. A couple of favorites are:

• How L.A. Got Her Woo Back.
• Get Over Yourself and Get it Done. Confessions from a Recovering Procrastinator
• Design Your Life