Balanced Fitness & Health sponsored a corporate health event and asked L.A. Eddins Design to do a banner for the vendor show that accompanied the event. After a more detailed conversation, it became apparent that there were more opportunities to make a lasting impression on potential clients.
A table drape was designed to increase brand awareness and identify the display. This is economical, reusable, and smart. The banner was also created, which is why L.A. Eddins design was approached in the first place. Instead, Balanced Fitness & Health got a display and collateral that was cohesive and served to help establish a relatively new brand.
After sampling several commercially available exercise bands from different specialty companies the client wasn’t happy with the quality we found. So she decided to give away the same bands she used in her practice. A custom project ensued.
The brochure was sized to enfold the exercise bands inside. It has detailed instructions on proper use and is held together with a custom imprinted rubber band. It was a hit. Along with other branded collateral (see below) Balanced Fitness & Health was able to connect with the attendees in a positive, memorable way.
Dissatisfied with the exercise bands that were available prepackaged from specialty vendors, the client decided to use the actual therapy bands used in their practice. They were not willing to have their rehabilitation services associated with anything less than the best.
Collateral items pictured here include the retractable banner, below. Table tent at right, a branded powerpoint template and master pages, and a notepad.
