In 2008 an historic flood consumed most of the UI Campus. Eight years later the campus community would celebrate the completion of three major new buildings to replace what was destroyed: Hancher Auditorium; Voxman Music Building; and the Visual Arts Building. This campaign promoted the dedications, open houses, and other opening events.
A newspaper campaign (pictured at right), web advertisements, and electronic downloads for campus community members were among the tools used to promote the event duly named “Inspire.”
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Hancher Auditorium Screensavers
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Visual Arts Building Screensavers
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Above are a few of the digital ads that were deployed during the various openings. Ad linked back to the UI Inspire Microsite.