Relic or powerhouse? Do you use business cards or do you consider them a relic of a bygone era? For me, they are a networking power tool. I nearly ran out of them after a recent event which got me thinking a little more deeply about it. I often take them for granted and I…
You’re not alone. Branding is boring. Yes, that’s right. Branding is boring, especially for the in-house marketing team–but only if you’re doing it right. Good branding execution requires a cohesive, consistent look that adheres to guidelines that support and enhances the logo. It is achieved by reproducing the same visual elements in all communication products across…