Talking the Design Talk There is nothing like clarity in the success of a marketing campaign. Clarity of message, of audience, and of the visual brand. To get this kind of success, clarity in communication about design, when the design is happening, will save marketers time and create a better, more collaborative experience. This in…
Designerly Conversations, Part One Putting words to the visual process Working with designers can sometimes feel like a mystery. There’s a lot of lingo, some intricate and downright formidable tools (what even is a Bezier curve?), and a completely different way of thinking about communication. By understanding a few key principles of graphic design–many of…
All summer I’ve had a stall at the local farmer’s market. You don’t sell design services that way so what the heck am I doing? My core services are still all about advertising, corporate marketing, and communications graphics. Don’t worry, dear clients, I’m not giving that up. I’m adding to my skillset with a side…
I am not an early adopter. I never have been. I dislike being the guinea pig. And updates seem to come quicker now than ever. The pace of change keeps accelerating. It compels me to adopt new capabilities and technologies faster than ever. I know technology can make my life easier, but not at first.…
Relic or powerhouse? Do you use business cards or do you consider them a relic of a bygone era? For me, they are a networking power tool. I nearly ran out of them after a recent event which got me thinking a little more deeply about it. I often take them for granted and I…