Talking the Design Talk There is nothing like clarity in the success of a marketing campaign. Clarity of message, of audience, and of the visual brand. To get this kind of success, clarity in communication about design, when the design is happening, will save marketers time and create a better, more collaborative experience. This in…
Designerly Conversations, Part One Putting words to the visual process Working with designers can sometimes feel like a mystery. There’s a lot of lingo, some intricate and downright formidable tools (what even is a Bezier curve?), and a completely different way of thinking about communication. By understanding a few key principles of graphic design–many of…
All summer I’ve had a stall at the local farmer’s market. You don’t sell design services that way so what the heck am I doing? My core services are still all about advertising, corporate marketing, and communications graphics. Don’t worry, dear clients, I’m not giving that up. I’m adding to my skillset with a side…
My momma always said, “Bloom where you’re planted.” She was full of colorful idioms. And her sayings come to my mind often. This one has come to mind more often these days. Especially since I feel “planted” in this hothouse of a pandemic. The wisdom of it rings clear. Now especially, is the…
For many of us, things have slowed down in these uncertain times. And that’s true for me too. There’s not too much in the shop right now–finishing up some branding work and teaching classes at the community college—suddenly online which I’ll save for another post–and there’s always the upkeep and self-marketing associated with running a…
You’re not alone. Branding is boring. Yes, that’s right. Branding is boring, especially for the in-house marketing team–but only if you’re doing it right. Good branding execution requires a cohesive, consistent look that adheres to guidelines that support and enhances the logo. It is achieved by reproducing the same visual elements in all communication products across…