Designerly Conversations, Part Two

Talking the Design Talk There is nothing like clarity in the success of a marketing campaign. Clarity of message, of audience, and of the visual brand. To get this kind of success, clarity in communication about design, when the design is happening, will save marketers time and create a better, more collaborative experience. This in…

Designerly Conversations

Designerly Conversations, Part One Putting words to the visual process Working with designers can sometimes feel like a mystery. There’s a lot of lingo, some intricate and downright formidable tools (what even is a Bezier curve?), and a completely different way of thinking about communication. By understanding a few key principles of graphic design–many of…